How People Read Online
1 min read
Web Reading Behavior
People read web content differently than print. Understanding these patterns helps you write more effectively for online audiences.
The F-Pattern
Eye-tracking studies show web readers scan in an F-shape: they read the first few lines across, then scan down the left side. This means your most important information should be at the top and left of your content.
Scanning, Not Reading
Most web visitors scan rather than read word-by-word. They look for headings, bold text, links, and bullet points. Only 16% of users read web content word-for-word.
Implications for Writers
- Front-load important information (inverted pyramid)
- Use descriptive headings that communicate key points
- Break content into short, scannable sections
- Use formatting (bold, bullets, numbered lists) to highlight key information
- One idea per paragraph, ideally 2-3 sentences