Writing Engaging Content That Ranks

Quality Signals That Matter

E-E-A-T

Google evaluates content on Experience, Expertise, Authoritativeness, and Trustworthiness. Demonstrate these by citing sources, showing credentials, and providing unique insights.

User Engagement Signals

• Dwell time: How long users stay on your page


• Bounce rate: Whether users immediately leave


• Click-through rate: How often your listing gets clicked in results

Creating Content That Engages

• Open with a hook that addresses the reader's problem


• Use storytelling, examples, and data to support points


• Break up text with visuals, lists, and pull quotes


• Include actionable takeaways readers can implement


• End with a clear next step or call to action

Use our word counter to check readability scores and ensure your content is accessible to your target audience.