Keyword Research Basics
1 min read
Finding What Your Audience Searches For
Types of Keywords
- Short-tail: Broad terms (1-2 words) with high volume and competition: "grammar checker"
- Long-tail: Specific phrases (3+ words) with lower volume but higher intent: "free online grammar checker for essays"
- Question keywords: Natural language queries: "how to check grammar online free"
Search Intent
Understanding why someone searches is more important than the keyword itself:
- Informational: "How to paraphrase" → wants to learn
- Navigational: "WritingBot paraphraser" → looking for a specific tool
- Transactional: "Best paraphrasing tool free" → ready to use
- Commercial: "QuillBot vs WritingBot" → comparing options
Keyword Research Process
- Brainstorm seed keywords related to your topic
- Use tools to expand your list and find related terms
- Analyze search volume and competition
- Group keywords by topic and intent
- Prioritize based on relevance and opportunity