SEO Content Writing
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Chapter 3 of 4 75% complete

Content Structure and On-Page SEO

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Optimizing Your Content


Title Tags


Your title tag appears in search results. Keep it under 60 characters, include your primary keyword near the beginning, and make it compelling enough to click.


Meta Descriptions


The 160-character snippet below your title in search results. Include your keyword, a clear value proposition, and a reason to click.


Heading Structure



  • H1: One per page, contains primary keyword

  • H2: Main sections, include secondary keywords

  • H3: Subsections under H2s


Content Optimization



  • Include your primary keyword in the first 100 words

  • Use related terms and synonyms naturally throughout

  • Break content into scannable sections (300 words max per section)

  • Add internal links to related content on your site

  • Include images with descriptive alt text

  • Aim for comprehensive coverage of the topic

Previous: Keyword Research Basics Next: Writing Engaging Content That Ranks
All Chapters
1. Introduction to SEO Writing 2. Keyword Research Basics 3. Content Structure and On-Page SEO 4. Writing Engaging Content That Ranks