Business Writing Fundamentals
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Reports and Proposals

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Writing Persuasive Business Documents


Report Structure



  • Executive summary: Key findings and recommendations in 1-2 pages

  • Introduction: Context, scope, and methodology

  • Findings: Data and analysis organized logically

  • Recommendations: Specific, actionable next steps

  • Appendices: Supporting data, charts, and raw materials


Proposal Writing


Proposals should answer: What's the problem? What's your solution? Why should they choose you? What will it cost? What's the timeline?


Tips for Both



  • Lead with the conclusion or recommendation—busy executives read the top first

  • Use data visualizations to support key points

  • Write for scanning: headings, bullet points, bold key phrases

  • Include a clear call to action

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All Chapters
1. Principles of Business Writing 2. Professional Email Writing 3. Reports and Proposals 4. Meeting Notes and Internal Communication