Writing for Social Media: Platform-by-Platform Guide
Each social media platform has its own culture, character limits, and content expectations. Writing that works on LinkedIn will flop on Twitter. Here's how to tailor your writing.
Twitter/X (280 characters)
Be concise and punchy. Use threads for longer thoughts. Engage with questions and hot takes. Include 1-2 relevant hashtags.
LinkedIn (3,000 characters)
Professional tone, storytelling format. Start with a hook in the first line. Use line breaks for readability. Share industry insights and career lessons.
Instagram (2,200 characters)
Visual-first platform. Captions should complement the image. Use storytelling, emojis strategically, and 3-5 hashtags in the caption.
YouTube (5,000 character descriptions)
Front-load keywords in the first 2 lines. Include timestamps for longer videos. Add relevant links and CTAs.
Use our word counter with built-in social media character limits to ensure your posts fit perfectly.