SEO Writing: How to Create Content That Ranks
SEO writing combines quality content creation with search engine optimization techniques. The goal is to write content that both readers and search engines love.
Keyword Research
Start by identifying what your audience searches for. Use tools to find keywords with good search volume and manageable competition. Focus on long-tail keywords for more specific, less competitive targeting.
Content Structure
Use clear headings (H1, H2, H3) to organize your content. Break up long paragraphs, use bullet points, and include images. This improves readability and helps search engines understand your content structure.
Writing for Humans First
While keywords matter, never sacrifice readability. Write naturally, answer the reader's question thoroughly, and provide genuine value. Google rewards content that satisfies user intent.
On-Page Optimization
- Include your primary keyword in the title, first paragraph, and headings
- Write compelling meta descriptions under 160 characters
- Use internal links to connect related content
- Optimize images with descriptive alt text
- Aim for comprehensive coverage of your topic
Use our word counter and grammar checker to polish your SEO content before publishing.