Introduction to SEO Writing

Writing for Search Engines and Humans

SEO writing creates content that ranks well in search engines while providing genuine value to readers. The best SEO content is simply great content that's strategically optimized.

How Search Engines Work

Search engines crawl web pages, index their content, and rank them based on relevance and quality signals. Key ranking factors include content quality, keyword relevance, user experience, backlinks, and technical performance.

The SEO Writer's Goal

Match your content to what users are searching for (search intent), provide the most comprehensive and helpful answer, and format it so search engines can easily understand and index it.

Write for Humans First

Google's algorithms increasingly prioritize content that satisfies user intent. Keyword stuffing and manipulation tactics no longer work. Focus on creating genuinely useful content, then optimize it for discovery.