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Principles of Business Writing

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Writing That Gets Results


Business writing has one job: communicate clearly and prompt action. Every word should serve this purpose.


The 5 Cs of Business Writing



  • Clear: Use simple, direct language. Avoid jargon unless your audience shares it.

  • Concise: Say more with fewer words. Cut fluff, redundancies, and filler phrases.

  • Concrete: Use specific facts, numbers, and examples instead of vague statements.

  • Correct: Proofread for grammar, spelling, and factual accuracy.

  • Courteous: Maintain a professional, respectful tone even in difficult communications.


Know Your Audience


Adjust your tone, detail level, and vocabulary for your reader. An email to your team differs from a report to the board. Technical experts need different language than general audiences.